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Illustration of a bird in flight carrying a bouquet of flowers, with the advertising text 'Chocolat Poulain, Taste & compare! Quality without Rival'. Reverse: text detailing the reputation of the chocolate, its ingredients (first-choice cocoa, cane sugar), its price (2 francs per 1/2 kilo), and its international success. Mention of 'HORS CONCOURS, MEMBRE DU JURY' and 'PROGRÈS'.