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Black-and-white illustration of an intimate scene with three women in a room, one combing her hair in front of a mirror. The printed text asks: 'Why do you recommend it?' with the note '(The answer is on the reverse.)'. On the reverse, advertisement for 'Malaceïne', soap, powder, and milk, with the wholesale address in Paris. Advertising text: 'The Why and the Because... I escape the theatrical fiction by rediscovering my personality and that I use Malaceïne for my face, I have the impression of the miracle of living flowers dispelling the chimerical flowers.'