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Portrait of General Gouraud in military uniform, wearing a peaked cap with braiding, with a mustache and full beard. The name 'GENERAL GOURAUD' is printed in capital letters at the top and bottom of the postcard. The reverse features a Serbian advertisement for 'SOLUTION PAUTAUBERGE' (creosote lime chloride), sold by L. Pautauberger, 10 Rue de Constantinople, Paris, with medical notes in Serbian.