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Three women in traditional Zermatt folk costumes, with decorated headwear and floral-patterned dresses, posing in front of a small chapel and a wooden chalet, with the Matterhorn in the background. The reverse indicates the publisher 'Print: Karten' and handwritten correspondence addressed to the Bernhard Waldvogel family in Gribbach, with a 50-cent Swiss postage stamp canceled in Zermatt on May 25, 1980.