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View of Étretat's Square with the Hotel de la Plage, an ornate building with a balcony, at the center of the scene. The reverse advertises the hotel as 'Hostellerie LA PLAGE', open year-round, with central heating, private baths, and a restaurant, inaugurated in July 1910. Handwritten address to Mr. Guillot in Jouville, with a green 5-franc stamp and Étretat cancellation.